Crossing The Pond With Your Search Engine Marketing Strategy
- Tags:
- iMedia Communications,
- Marketing,
- Marketing Research,
- Search,
- Search Engine,
- Search Engine Marketing
- Source:
- iMedia Communications
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Overview: Cultural sensitivity is vital if one to succeed in hitting the sweet spot with the Search Engine Marketing (SEM) strategy. With the internet succeeding so far in keeping its promise to bring us all closer and break down geographical barriers to commerce, selling more to more people in more places has never been more possible. SEM is perhaps the fastest, most cost effective and logistically friendly way to take advantage of this opportunity and extend the market reach into new countries and territories. With access to SEM programmes like AdWords, and optimising the site for natural rankings, a business can tap quickly into a purchase-motivated audience anywhere in the world.
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Format: HTML | Date: Nov 2007
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