Working With Publishers To Deliver Seamless Creative

Topics:
Internet Advertising,
Marketing Strategy
Tags:
iMedia Communications,
Mainstream Media,
Marketing,
Marketing Research
Source:
iMedia Communications

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Overview: Behavioural targeting is now a fully established mainstream media tactic. Understanding of consumers' needs and buying behaviour is essential to all marketing success and behavioural targeting technology allows marketers to minimise wastage and target consumers based on those very behaviours rather than through standard channels or demographic targeting. More players in the marketplace and more investment in the technology means behavioural will only get more sophisticated and more accountable. In turn, more marketers will look towards behavioural to complement their usual metrics of reach and frequency. Behavioural data will become essential in getting the right message to the right people at the right time.

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Format: HTML | Date: Feb 2008

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