Why You Must Brand Your Name

Topics:
Brand Strategy,
Marketing Strategy,
Positioning and Segmentation
Tags:
Articles-Hub,
Brand,
Branding,
Marketing
Source:
Articles-Hub

FREE Registration is required

Overview: Everyone loves brand name products. Product branding was initiated by Businesses more than a century ago in order to make it easier for consumers to differentiate between high-quality manufacturer products and their lesser known locally made counterparts. Consistency and quality is a benchmark of product brands. Well-known brands tend to exceed the sale of generics simply due to the trust they have garnered among customers. Once a customer connects with a certain brand or company, they are apt to go back again and gain when in need of their product.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2007 | Pages: 3

People who downloaded this item also downloaded

White Paper Building Your Brand: 5 Steps To Building A Strong Brand & An Optimized Customer Experience
White Paper 4 Elements Of A Winning Brand
White Paper Role of Internet Advertising in Marketing Communication Strategy
White Paper Got Brand?: The What, Why and How to Get Started With Branding
White Paper DTC Advertising: Success or Failure?

Top results from Brand Strategy

White Paper CRM and Social Networking: Engaging the Social Customer
White Paper Global Branding -- No Branding Before Sufficient Sales
White Paper Business Planning has Changed its Focus
White Paper Will the Wireless World Connect?
White Paper Who's Filling Gen-Y's Shoes?

» View all Brand Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).