Why Brands Fail

Topics:
Brand Strategy,
Marketing Strategy,
Positioning and Segmentation
Tags:
Brand,
Branding,
Marketing,
Vision,
Zebra Networks
Source:
Zebra Networks

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Overview: A shared vision within an organization and strong brand communication are key factors in achieving optimum business results. A strong vision can help to identify the business's direction and purpose, build loyalty and involvement, and inspire enthusiasm and commitment. Effective branding and brand management can influence purchase and ownership experiences, create emotional attachments to the products and services, make purchasing decisions easier for the customers, and allow to command a premium price.

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Format: HTML | Date: Jan 2004 | Pages: 2

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