Top End Alignment: How To Build A Great Brand From The Ground Up

Topics:
Brand Strategy,
Marketing Strategy,
Positioning and Segmentation
Tags:
Brand,
Branding,
Dave Dolak,
Marketing
Source:
Dave Dolak

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Overview: A big statement, but it may well be the case for a lot of companies, particularly in the electronic age. Branding is a hot topic but in reality it s been around for a long time. Branding has always been a factor in the growth of companies, products and services. But the smaller to medium sized companies have not really understood the magnitude of the opportunities that a successful branding program can gain them. This paper gives ways to grow business into a brand, and delivering additional profits to the bottom line for the long haul.

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Format: HTML | Date: Jan 2003 | Pages: 4

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