Business Segmentation: Emerging Approaches To More Meaningful Clusters

Topics:
Positioning and Segmentation
Tags:
Branding,
Market Research Portal,
Marketing,
Positioning
Source:
Market Research Portal

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Overview: The term "Positioning" is widely used within the marketing and advertising communities. Positioning is often used as a broad synonym for marketing strategy. However, the terms "Positioning" and "Marketing strategy" should not be used interchangeably. Rather, positioning should be thought of as an element of strategy, a component of strategy, not as the strategy itself. The term "Positioning" is, and should be, intimately connected to the concept of "Target market." That is, a brand's positioning defines the target audience.

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Format: HTML | Date: Dec 2007 | Pages: 3

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