Positioning

Topics:
Brand Strategy,
Marketing Strategy,
Positioning and Segmentation
Tags:
Branding,
Positioning,
Performance Management,
Performance,
Marketing Research,
Marketing,
Market Research Portal,
Market Research,
Human Resources,
Workforce Management
Source:
Market Research Portal

FREE Registration is required

Overview: Increasingly it is recognised that managing the brand and managing the business are the same thing. The key to outstanding business performance is attaining a company-wide customer focus that evolves as the customers' needs and tastes evolve, developing a corporate culture that focuses all the delivery and support functions on meeting customers' needs. This requires managers to adopt a highly integrated way of thinking in which goals, systems, information and performance indicators are shared buy all the functions of the business, rather than isolated in the traditional departmental silos of marketing, Human Resource (HR), finance, Information Technology (IT) and production.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007

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