Understanding Brand Energy

Topics:
Brand Strategy,
Positioning and Segmentation
Tags:
Brand,
Market Research,
Market Research Portal,
Marketers,
Marketing,
Marketing Research,
Productivity
Source:
Market Research Portal

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Overview: Marketers are constantly searching for differentiation. Unless a company has a genuine scientific or technological advantage, preferably one that can be protected by patent, competitors can more often than not match any incremental change in an ever-shortening time-scale. Taking cost out of an operation, maybe through new tools and techniques in operational management, relocating production to areas of lower labour cost, or a combination of both, likewise creates advantage that can be sustained only over a relatively short time.

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Format: HTML | Date: Dec 2007

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