Differentiation: Are Product, Brand And Service Still Enough

Topics:
Marketing Strategy,
Positioning and Segmentation
Tags:
Brand,
Branding,
Market Research,
Market Research Portal,
Marketing,
Marketing Research
Source:
Market Research Portal

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Overview: Ideally, your brand image and identity are the same. Unfortunately, it rarely works out that way-at least not without a lot of time, effort and flexible decision-making. Most small businesses spend the majority of their branding efforts strategizing how they want to be viewed and communicating their vision via advertising and other promotional vehicles. They spend very little time following up to see if they're making progress or if they should be headed in a different direction entirely.

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Format: HTML | Date: Dec 2007

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