4 Elements Of A Winning Brand

Topics:
Brand Strategy,
Positioning and Segmentation
Tags:
Brand,
Branding,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing
Source:
Entrepreneur.com

Vendor Registration: required

Overview: Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks. A trademark is any unique word, symbol, name or device used to identify and distinguish the goods of one seller from the goods of another. A trademark allows the seller to protect what's trademarked from use and/or misuse by competitors while building brand loyalty among repeat customers. Trademarks also help prevent confusion or manipulation of consumers, who come to associate distinct attributes-in particular, quality-with a distinct brand.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Aug 2006 | Pages: 4

People who downloaded this item also downloaded

White Paper How To Promote Your Brand Online
White Paper Why You Must Brand Your Name
White Paper Branding's Dirty Little Secret
White Paper A Great Brand Means Nothing If No One Knows About It
Presentation New Marketing Concepts For Tourism Industry

Top results from Brand Strategy

White Paper CRM and Social Networking: Engaging the Social Customer
White Paper Global Branding -- No Branding Before Sufficient Sales
White Paper Business Planning has Changed its Focus
White Paper Will the Wireless World Connect?
White Paper Who's Filling Gen-Y's Shoes?

» View all Brand Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).