New "Brainstorming" Principles
- Topics:
- Efficiency,
- Time Management
- Tags:
- Idea,
- Management,
- Strategy
- Source:
- University of New South Wales
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Overview: This paper presents six new principles emerging from four decades of academic and industry research on the generation of high-quality creative ideas by "Brainstorming". The principles are: brainstorming instructions are essential and should emphasize, paradoxically, number and not quality of ideas; a specific, difficult target should be set for the number of ideas; individuals, not groups, should generate the initial ideas; groups should then be used to amalgamate and refine the ideas; individuals should provide the final ratings to select the best ideas, which will increase commitment to the ideas selected; and the time required for successful brainstorming should be kept remarkably short. By following these principles, brainstorming will more dependably produce high-quality creative results.
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Format: PDF | Size: 41KB | Date: Jan 2008 | Pages: 12
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