Creating Innovative New Growth Businesses Need Not Be as Random or Risky as Has Been Thought
- Topics:
- Innovation,
- Small Business
- Tags:
- HSM,
- Innovation,
- Leadership,
- Management,
- Strategy
- Source:
- HSM
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Overview: Author Clayton Christensen writes that the key to innnovative new growth business success is to understand and control the key factors which affect success, and to employ well-tested theories. Successful disruptive innovations and business models do not require breakthrough technologies. Disruptive innovations are either based on having a lower cost structure or simple, low cost products targeted at non-consumers that gain acceptance through undemanding applications. Through rapid innovation, product quality improves and products move up market into larger more mainstream markets.
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Format: PDF | Size: 71KB | Date: Dec 2007 | Pages: 4
