Customer Relationship Management and Innovation in a Networked World

Topics:
CRM,
Innovation
Tags:
Advertising & Promotion,
Software,
Marketing,
Management,
Leadership,
Innovation,
HSM,
Enterprise Software,
Customer Relationship Management (CRM),
CRM,
...
Source:
HSM

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Overview: Take a few moments to ponder a simple question: what is common among the leaders of the Internet revolution - AOL, eBay and Amazon? Each comes from a different background and operates in a different industry sector. The differences amongst them are several. However, core to their enduring successes is one fact: they have each mastered customer relationship management in a networked world. This case study details how customer relationship management and innovation rely on the networked world to succeed.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 51KB | Date: Feb 2007 | Pages: 7

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