To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
- Topics:
- Direct and Indirect Sales Channels,
- Direct Marketing,
- Marketing Communications,
- Marketing Strategy,
- Print Advertising
- Tags:
- HSM,
- Marketing,
- Marketing Research
- Source:
- HSM
FREE Registration is required
Overview: The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in general, a very low response rate from direct marketing initiatives, and so on. Marketing's role has been marginalized in many companies. Instead of performing its role as the architect and driver of business strategy, marketing is at the mercy of an unwieldy mix of marketers, operations people, and financial types. The result is a huge number of companies whose profits consistently fall below expectations. Too many are committing some common marketing "Sins," which in the end keeps them from succeeding. This case study explains three of the most egregious marketing sins.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 45KB | Date: May 2007 | Pages: 3
