Building A Successful Marketing Plan
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- Business Owners Toolkit
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Overview: Every business, small or large, will be more successful with a business plan. And the key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year. The financial projections contained in your business plan are based on the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made. This paper explains major elements of a marketing plan.
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Format: HTML | Date: Jan 2007
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