Software Design: Seeing Vs. Thinking

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Marketing,
Pragmatic Marketing,
Product Design,
Product Manager,
Product Marketing,
Software
Source:
Pragmatic Marketing

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Overview: Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it is for the software to be well designed, so that it not only does what the market wants it to do, but does it in the way the market wants it to. Good product design can mean the difference between success and failure. But it's easy to think in such black-and-white terms. This paper explains two conflicting design directions, and how understanding the benefits and drawbacks of each can help Product Managers guide the team towards the right design choices.

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Format: HTML | Date: Dec 2007 | Pages: 5

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