Focal Point: Adding To Sales Discussions
- Source:
- Pragmatic Marketing
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Overview: Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but reaches well beyond the scope of any of those three functions. Yet because of their in-depth understanding of the market and the reasons people want and need their product, and because of the paramount need to make sales succeed, Product Managers can easily find themselves pulled into more sales calls than they care to be involved in, given their other priorities. This paper explains on how Product Managers can add the most value to discussions with prospects, how they can increase the chance of a sale, and how they can help pass on their level of knowledge to the sales force.
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Format: HTML | Date: Dec 2007 | Pages: 7
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