Corporate Blogs For Technology Businesses: Authentic Marketing At Work

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Blog,
Blogging,
Internet,
Marketing,
Marketing Research,
Pragmatic Marketing
Source:
Pragmatic Marketing

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Overview: The rules for reaching your buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web: email marketing and newsletters, through the media (hoping that online reporters write good things) or via a company's marketing communications website. While these tools are important, now we have another important alternative: the Corporate Weblog (blog). Blogs are one of the few forms of marketing that, done well, are considered authentic thought leadership by the market.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007 | Pages: 5

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