Where Should Product Management Be In The Company?

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Pragmatic Marketing,
Product Management
Source:
Pragmatic Marketing

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Overview: It's time for a re-organization. After all, it's been almost few months since the last one. But where should we put product management? It seems that many corporations try to solve internal process problems by moving people around. And product management gets tossed around more than most. Maybe this is because few executives understand the role of product management. Because they don't know what to do with product management, executives find it difficult to find the proper organization within the company.

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Format: HTML | Date: Dec 2007 | Pages: 3

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