Using Force Field Analysis To Listen To Customers

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Analysis,
Branding,
Customer,
Force,
Marketing,
Pragmatic Marketing
Source:
Pragmatic Marketing

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Overview: Force field analysis is a simple tool to listen to your customers. But don't forget to report back to the group later on what you learned. If you discover new driving forces, these might be folded into your positioning (or might result in customer case studies or references). As you begin addressing the restraining forces through new features, products, services, or changes to your operations, let people know that you not only listened, but that you acted on what you heard. The purpose of listening to our customers is to continuously improve and refine our products and services to help them solve their problems.

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Format: HTML | Date: Dec 2007 | Pages: 3

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