Tips & Tools: How To Run Customer Focus Groups Successfully

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Focus Group,
Marketing,
Marketing Research,
Pragmatic Marketing,
Tool
Source:
Pragmatic Marketing

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Overview: Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to run regular customer focus groups. A focus group is a face-to-face meeting with a sampling of the users aimed at helping the company to learn more about who they are and what they need. Focus groups can work wonders towards helping the company create realistic, customer-centered plans and strategies. They are also a powerful tool for building stronger, more profitable relationships with the best customers. This paper explains what it takes to organize and run a successful customer focus group.

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Format: HTML | Date: Dec 2007 | Pages: 4

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