The Real Ideal: Strategy To Tactics And Back
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- Pragmatic Marketing
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Overview: Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities into strategy. Since they are often called upon not only to view the product from the perspective of management and competitive strategy but also to apply the software tactically, and with great mastery, Product Managers find themselves straddling the often gaping chasm between the great ideas and goals of the company, and the everyday tasks that the troops are working on in front of customers. This paper explains the invaluable contribution Product Managers can make to helping the company apply its strategies tactically, and draw from tactics to make solid strategies.
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Format: HTML | Date: Dec 2007 | Pages: 4
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