The Product Management Triad

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Marketing,
Marketing Communication,
Marketing Research,
Pragmatic Marketing,
Product Management,
Product Manager,
Sales,
Sales Strategy
Source:
Pragmatic Marketing

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Overview: How many product managers do you need? What are their roles in the company? Is product management a support role for sales or marketing communications or development? Some product managers have a natural affinity for working with development, others for sales and marketing communications, and others prefer to work on business issues. Product Management teams provide career paths from entry-level positions to Director, all within the product line. This paper explains job descriptions to consider.

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Format: HTML | Date: Dec 2007 | Pages: 4

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