Setting The Product Direction

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Business Operations,
Management,
Pragmatic Marketing,
Product Direction,
Quality,
Strategy
Source:
Pragmatic Marketing

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Overview: One of the central reasons that companies hire a Product Manager is to make sure that they have someone who sets and drives the direction of the product. In a world where there is never enough time to implement all the ideas that come along for great new features, you need to choose the right ones to put your development dollars into, or there's always that potential that your product will lose its competitive edge. Setting the product direction may sound like a highly strategic and conceptual activity, with no clear standards in the industry, similar to the Product Road Map, whose definition is "All over the map." This paper explains how to construct the mechanism for setting the product direction at your company.

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Format: HTML | Date: Jan 2005 | Pages: 5

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