Sales Training: Revving Up The Troops
- Tags:
- Pragmatic Marketing,
- Product Manager,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Sales Training
- Source:
- Pragmatic Marketing
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Overview: One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell the product. As the person who has scrutinized and measured the market opportunity, as the person who has heard the needs of customers and prospects, as the person who has prioritized the benefits required and the associated capabilities that go into the product, the Product Manager has plenty of vital knowledge to pass along to the sales force to help it sell. However, one of the challenges of having a Product Manager deliver training is that seldom does a Product Manager have experience selling.
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Format: HTML | Date: Dec 2007 | Pages: 6
