Product Strategy Doesn't Just Happen
- Source:
- Pragmatic Marketing
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Overview: Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes. What is a successful product strategy? A successful product strategy is the use of a firm's product-related resources in such a way as to maximize growth and profitability opportunities. Sounds easy doesn't it? In reality, developing the product strategy is one of the toughest challenges that companies face.
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Format: HTML | Date: Dec 2007 | Pages: 3




