Product Pricing And The Socratic Method

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Marketing,
Marketing Research,
Pragmatic Marketing,
Pricing,
Pricing Strategy
Source:
Pragmatic Marketing

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Overview: Socrates, the founding father of Greek and Western philosophy and self-styled gadfly who got under the skin of ancient Athenian society, pioneered a way of teaching that he called the Socratic Method. Questions from Socrates turned your perspective on its head, and drove you to look at the issue at hand in all its complexity and from contradictory perspectives. In keeping with the Socratic Method, This paper explains laundry list of questions designed to upend your thoughts about and approach to pricing. The answers point to some basic truths about pricing strategies you can use to make your customers sit up and take notice, and leave your competitors scurrying to catch on and catch up.

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Format: HTML | Date: Jan 2007 | Pages: 4

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