Product Management As A Counterbalance

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Function,
Marketing,
Marketing Research,
Pragmatic Marketing,
Sales,
Sales Strategy,
Strength
Source:
Pragmatic Marketing

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Overview: The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. Each function, such as Marketing, has its inherent strengths and weaknesses. One function's weaknesses are balanced out by strengths from other functions. Well, that's the ideal, anyway. But we have all seen companies that are out of balance, due to a lack of manpower or ability in one of the necessary functions. This leaves them exposed to major failings. This paper explains some ideas on how to help improve a company situation when it is out of balance.

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Format: HTML | Date: Jan 2004 | Pages: 5

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