Product Management And Services
- Tags:
- Pragmatic Marketing,
- Product Management,
- Professional Services,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Pragmatic Marketing
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Overview: Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take on a leadership role in defining repeatable services, creating a market requirements document for each type of deliverable. In too many companies, the Professional Services Organization (PSO) fills the delta between what Development built and what Sales sold. Typically, the sales person concedes a certain number of man-days (or person-days, if you prefer) as part of the contract negotiation.
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Format: HTML | Date: Dec 2007 | Pages: 3
