Product Management And RFPs

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Pragmatic Marketing,
RFP
Source:
Pragmatic Marketing

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Overview: One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor intensive, exhaustive and exhausting efforts to tout the product. The effort to produce RFPs can be a drain on precious resources in Sales, Marketing, and Engineering. And Product Managers get involved more often than they wish they did. So if you've got to do RFPs, how can you make the whole experience a little less painful? How can you streamline the process so that fewer resources are spent on what is arguably an ineffective way to make a sale? This paper explains some guidelines to focus the RFP process.

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Format: HTML | Date: Jan 2003 | Pages: 4

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