Holding A Successful Customer Conference

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Benefits,
Conference,
Enterprise Software,
Healthcare,
Human Resources,
Pragmatic Marketing,
Software,
Vertical Industries
Source:
Pragmatic Marketing

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Overview: Few things have more power to build customer loyalty than holding a customer conference. Just as true, few things require as much preparation, on-site work, and expense. The customer conferences your company holds can be critical to the long term health of your product and your company. The headaches, expense, and staff time required for a conference are guaranteed. But the payoff is not, and that's why it's so important to assess your product - and your organization's - situation and goals and determine what your aim is for a customer conference, then make strategic and tactical decisions accordingly. This paper explains ideas about holding a successful customer conference that enhances the reputation and success of your product.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007 | Pages: 8


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