High Impact Product Management: Creating And Measuring Product Management Success

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Human Resources,
Pragmatic Marketing,
Product Management,
Recruitment & Selection,
Workforce Management
Source:
Pragmatic Marketing

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Overview: There are many different ways companies structure and approach Product Management (PM). Particularly in firms where a certain PM maturity level hasn't yet been reached, PM Professionals can struggle with how to do their job in the most effective way. It doesn't help that sometimes Management and other groups don't necessarily understand what PM means, what aspects it must cover, and how it should function within the company. Overlaps and inconsistencies in authority and responsibilities can also create additional hurdles and challenges. This paper is a discussion about how to measure the impact of PM, about the need to be pro-active, and about key elements and considerations for successful PM programs.

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Format: HTML | Date: Dec 2007 | Pages: 7

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