Extreme Product Management: How To Deliver Products People Want To Buy In An Agile Development Environment Management

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Management,
Pragmatic Marketing,
Role,
Strategy,
XPM
Source:
Pragmatic Marketing

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Overview: This paper explains the minimum activities to have a viable approach to Extreme Product Management. The rest can come later: build trust. (Beer and fajitas is a practical way to get started.) Share methodologies. Learn each other's terminology, processes, artifacts, principles, and goals: communicate the vision. Who are you building the product for, why would they want to buy it, and what key problems will you solve? Speak in market facts, not opinions: clarify roles. Do a gap analysis of the Product Management role using the Pragmatic Marketing Framework. Identify roles and responsibilities on the Development project. Who does what?; and prioritize the work. XPM is a market-driven approach.

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Format: PDF | Size: 1,290KB | Date: Jul 2006 | Pages: 9

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