Desktop Vs. Enterprise Applications: The Impact On Product Management

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Daniel Shefer,
Desktop,
Enterprise Application,
Enterprise Software,
Product Management,
Sales,
Sales Force Management,
Sales Strategy,
Software
Source:
Daniel Shefer

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Overview: There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. The impact of buying an enterprise application is more profound on the buying company, the sales process is much longer, and its participants and nature are different. Customer expectations of functionality, support, services and pricing are different as well. These differences impact the product management process, product features and capabilities and how Product Managers interface with Sales, Professional Services, Support and of course with customers.

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Format: HTML | Date: Jan 2004 | Pages: 13

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