Creating Product Management At A Startup

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Function,
Pragmatic Marketing
Source:
Pragmatic Marketing

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Overview: A startup faces many daunting challenges as it moves along the path from an idea on paper to a full-fledged company that can stand on its own. It has to be built out piece by piece, function by function, and there is probably no function where the author have seen companies, both brand new and established, struggle more than Product Management. This paper explains a discussion of the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component.

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Format: HTML | Date: Jan 2005 | Pages: 6

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