Competitive Analysis: Ready When They Are

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Competitive Analysis,
Competitive Intelligence,
Management,
Marketing,
Marketing Research,
Pragmatic Marketing,
Tools & Techniques
Source:
Pragmatic Marketing

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Overview: Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. Usually, gathering competitive intelligence doesn't fall squarely in the camp of one department. In fact, like product management itself, ultimate responsibility for competitive analysis may be found in different departments at different companies. This paper guides on gathering competitive intelligence so that when the competition makes a move, your company is ready when they are to counter them effectively.

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Format: HTML | Date: Jan 2004 | Pages: 4

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