Competitive Analysis: Digging For Info

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Branding,
Competition,
Competitive Analysis,
Marketing,
Pragmatic Marketing,
Productivity
Source:
Pragmatic Marketing

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Overview: Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to better compete in the market. This paper continues the discussion with some miscellaneous tactics and techniques, detailed below, to point you in the right direction when you are called upon to analyze the competition.

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Format: HTML | Date: Dec 2007 | Pages: 4

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