A Model For Metrics-Driven Feature Prioritization

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Customer,
Pragmatic Marketing,
Prioritization,
Productivity
Source:
Pragmatic Marketing

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Overview: In most companies, feature prioritization does have a basis in customer needs and requirements, but this information is typically collected rather anecdotally from a small number of customers and then extrapolated to apply across the larger customer base. This could be a very loud customer demanding an enhancement be made, or a loud salesperson complaining that a big deal is possible if only certain features are added, or a loud development manager refusing to add something because it is not a good use of the engineers' time. This paper explains the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements.

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Format: HTML | Date: Dec 2007 | Pages: 6

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