A Market Intelligence Primer

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Analysis,
Intelligence,
Market Intelligence,
Pragmatic Marketing
Source:
Pragmatic Marketing

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Overview: So what is Market Intelligence? In its broadest sense, Market Intelligence is the capturing of information relevant to a companies markets. In a more practical context, it is the gathering, analysis, and dissemination of information that is relevant to the market segments your company participates, or wishes to participate in. As the diagram at below shows, this really encompasses four major activities; competitor intelligence, product intelligence, market analysis, and market research. Market Intelligence is not just data. It's the combination of data and analysis that generates information which is relevant to making decisions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007 | Pages: 5

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