Trade Shows: Measuring ROI

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Finance,
Managerial Accounting,
Pragmatic Marketing,
ROI,
Roi/Tco,
Trade Show
Source:
Pragmatic Marketing

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Overview: Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that net you a positive Return On Investment (ROI). This paper explains tips on measuring the expected ROI of a trade show. Nowadays topic focuses on the potential return you can get from your trade show activities, while a later issue will cover useful tactics for maximizing that return.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2004 | Pages: 4

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