Trade Shows: Maximizing ROI

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Finance,
Sales Strategy,
Sales Force Management,
Sales,
Roi/Tco,
ROI,
Product Manager,
Pragmatic Marketing,
Managerial Accounting,
Trade Show
Source:
Pragmatic Marketing

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Overview: Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and gather and qualify leads. A Product Manager can be a focal point for such details as lead collection, presentations, and setting up meetings with partners, analysts, and the press. This paper explains some tips on how to get the most out of a trade show.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2004 | Pages: 4

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