Top 10 Tips For Briefing Industry Analysts

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Analyst,
Industry Analyst,
Pragmatic Marketing
Source:
Pragmatic Marketing

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Overview: Briefing technology industry analysts is a learned art rather than a formulaic science. Each analyst and analyst group is different, as is each technology company. Regardless of the differences, however, the main objective is the same - to connect with the analysts so they understand the solution and the company enough to describe it accurately to others. While it appears straightforward, that result is an infrequent occurrence. Product managers usually have a role in analyst briefings and should do what they can to be sure the sessions are productive and valuable. Much goes into properly briefing an analyst. However, this article groups the main recommendations into ten major areas.

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Format: HTML | Date: Jan 2006 | Pages: 4

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