How Can Product Managers Help Marketing?

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Marketing,
Marketing Folk,
Marketing Research,
Pragmatic Marketing,
Product Manager
Source:
Pragmatic Marketing

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Overview: Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the product so that the message resonates with your product's prospects. The Marketing folks are the experts at taking an image of your software product and polishing it until it really shines. They can make the product message sound truly compelling, and artfully express how you stand compared to the competition. This paper explains how you as Product Manager can contribute to Marketing in order to make your product's marketing stand out in the busy, crowded, and uncertain software market that we find ourselves in today.

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Format: HTML | Date: Dec 2007 | Pages: 4

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