Don't Confuse Sales Support With Marketing: A Case For Buyer Persona Profiling

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Marketers,
Marketing,
Marketing Research,
Pragmatic Marketing,
Sales,
Sales Force Management,
Sales Strategy
Source:
Pragmatic Marketing

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Overview: As technology marketers, do you measures time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. If the marketing role is so narrowly defined, who could argue with the logic of using these resources to help close sales? This paper provides valuable information about identifying and staying focused on buyer persona profiles.

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Format: HTML | Date: Dec 2007 | Pages: 6

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