Creating A Great Trade Show Playbook
- Tags:
- Marketing,
- Marketing Research,
- Pragmatic Marketing,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Trade Show
- Source:
- Pragmatic Marketing
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Overview: Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to reach your target market, trade shows provide visibility for your product, build familiarity, and bring in sales leads. Trade shows are also costly, not only in terms of sheer dollars but also in terms of time spent by skilled employees to plan for the show, prepare for it, and man the booth. Because of the cost, your company has to limit the number of shows where it exhibits, so it has to make the most of each show. This paper explains on what to include when you create a Playbook for your trade show team in order to maximize your company's return on a trade show.
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Format: HTML | Date: Dec 2007 | Pages: 5
