Where Does Product Management Belong In The Organization?

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Pragmatic Marketing,
Product Management
Source:
Pragmatic Marketing

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Overview: The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions. The role of product management spans many activities from strategic to tactical, some very technical, others less so. The strategic role of product management is to be "Messenger of the market," delivering market and product information to the departments that need facts to make decisions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007 | Pages: 4


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