Are Your Products Open or Closed? How to Respond to the New Openness
- Topics:
- Brand Management,
- Direct and Indirect Sales Channels,
- Internet Advertising,
- Marketing Communications,
- Social Networking
- Tags:
- Advertising & Promotion,
- Endeca Technologies Inc.,
- Finance,
- Managerial Accounting,
- Marketing,
- Online Communications,
- Optaros Inc.,
- Roi/Tco,
- Social Networking
- Source:
- Optaros
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Overview: Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of information (positive and negative) that is having a dramatic impact on the success of new products and overall company revenues.
During this on-demand Webcast, Josh Bernoff, Forrester Vice President, Principal Analyst and co-author of Groundswell, along with Colby Dyess, Product Manager from Endeca discuss how leading companies such as Endeca and Swisscom Mobile are engaging with their customers to drive new product innovation through the "new openness." Co-sponsored by Optaros and Red Hat, the Webcast addresses these important topics and more:
- The ROI of engaging with your customers for new product innovation
- How to tap into your customers for innovation
- Case Study: Building an online customer community: Endeca's Developer Network "EDeN"
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: Webcast | Date: Feb 2008
