Inexpensive Market Research Methods

Topics:
Forecasting
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Market Research,
Marketing,
Marketing Research,
Productivity,
Technique
Source:
Entrepreneur.com

Vendor Registration: required

Overview: This paper walks you through the basic steps of do-it-yourself market research. We'll skip the tried-and-true but unaffordable techniques-like focus groups, professional surveys and direct-mail questionnaires- and fast forward to ideas for those of us with more creativity than cash. The focus is on startup research, but many of the same techniques can also be used to refine your marketing plan for an existing business or to figure out why it's not flourishing the way you think it should.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Aug 2004

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