Sales Methods
- Topics:
- Forecasting
- Tags:
- Attention,
- B2B,
- Customer,
- E-business/E-Commerce,
- Internet,
- Marketing,
- Marketing Research,
- Sales,
- Sales Strategy
- Source:
- State of Victoria
FREE Registration is required
Overview: When making a sale, it's important to remember the AIDA (Attention, Interest, Desire, Action) marketing communication model: Get the customer's attention; Stimulate the customer's Interest; create the Desire to buy; and confirm the Action to be taken. This paper explains the basic rules of selling. They are always the same, whether you're dealing with customers in person, by phone, or whether it's in a business-to-business or retail environment.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Nov 2006 | Pages: 5
