Not business as usual: Changing channels in consumer electronics

Topics:
Consumer Electronics and Appliances,
Direct and Indirect Sales Channels,
e-Business and e-Commerce,
Electrical and Electronic,
Wholesale
Tags:
Consumer Electronics,
Sales Strategy,
Sales Force Management,
Sales,
Podcasts,
Operating Systems,
Microsoft Windows CE,
Microsoft Windows,
Internet,
IBM Corp.,
...
Source:
IBM

Overview: IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success. Download this IBM Institute for Business Value Research Report or listen to the podcast to learn more.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2007

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